Alano is the Italian word for mastiff, since 1044 the heraldic animal of the Counts Toggenburg. Although the coat of arms has repeatedly been changed for historical reasons, one Toggenburg feature has remained a constant – the mastiff. With its size and strong physique, it watches over the family and its doings. This is why we decided once more to interpret the mastiff during the reorientation of the family business – in our new logo and on the label of the Alano wine from Poggio Rozzi.
WHY DOES THIS WINE MATCH THIS PERSONALITY?
This wine stands between the poles of dependability and an uncomplicated nature as a faithful comrade, like the mastiff, who in addition to its power is also known for its gentle, approachable character: it thus symbolises a classic Tuscan red wine, a pure Sangiovese, with a delightfully agreeable and uncomplicated nature.